ArcheAge startete im letzten Jahr großartig, viele Spieler spielten das Free-to-Play MMO und nicht wenige waren auch bereit echtes Geld zu investieren. Das Konzept war großartig, aber die Umsetzung war an vielen Ecken fehlerhaft.
Und der nächste Fehler der Entwickler entzürnt die Gemüter
Es dauerte nicht lange und die ersten Spieler haben die Welt von ArcheAge wieder verlassen. Es gab in der Vergangenheit bereits immer wieder Probleme zwischen Trion World und den Spielern und jetzt haben sie dem Ganzen die Krone aufgesetzt.
Ziel war es, Spieler die das Spiel nicht mehr spielen wieder zurückzugewinnen. Das klingt logisch. Wie sollte das Ganze gemacht werden? Mit wertvollen Gegenständen im Wert von rund 100$. Für jeden Rückkehrer.
Das Problem bei der Sache ist nun, dass die Spieler, die dem Spiel noch immer treu sind und vielleicht seit Monaten regelmäßig zahlen, nichts bekommen. Das sorgte natürlich für einen großen Aufschrei im offiziellen Forum. Dies bewegte Trion Worlds nun dazu sich zu entschuldigen. Folgend findet Ihr das angekündigte Paket und die offizielle Entschuldigung.
Trion zu Paket mit exklusiven Items (Quelle)
Most of you know that we recently distributed a package of in-game items to a small number of players who have stopped playing ArcheAge. The details of this program can be reviewed in yesterday’s post about the topic here. We also want to reward current gamers for their continued support and are releasing an appreciation package to claim here.
All active non-paying accounts may claim the following items:
• 4 Yata Pirate’s Treasure Chests
• 2 Bound Worker’s Compensation: 500 Labor Potions
• 1 Bound Vocation Tonic
• 10 Bound Golden Library Index
• 2 Bound Tyrenos’ Index
All active paying accounts may claim the following items:
• 1 Cyanfin
• 1 Glider Customization: Starlight Wings
• 1 Ayanad 7-Day Pass: 1st Floor Lobby
• 1 Ayanad 7-Day Pass: 2nd Floor Lobby
• 1 Ayanad 7-Day Pass: 3rd Floor Lobby
• 5 Bound Worker’s Compensation: 500 Labor Potions
• 2 Bound Vocation Tonics
• 30 Bound Golden Library Index
• 10 Bound Tyrenos Index
• 10 XP Boost Potion
• 1 Lucky Sunpoint
• 1 Lucky Moonpoint
• 1 Lucky Starpoint
• 1 Sunlight Archeum Essence
• 1 Moonlight Archeum Essence
• 1 Starlight Archeum Essence
*To be considered active, an account must have logged in at least once in the last 30 days prior to 11:59 PM GMT (4:59 PM PDT) on 3/19/2015.
**All active players must claim their Community Appreciation gift by March 31st, 2015.
Due to the amount of dolphins we’ll be distributing, we’re offering an additional bonus for players who have purchased the Aquatic Archeum Supply Crate. At the introduction of 1.7A–our next large content update targeted for the end of April 2015–we will be awarding 1 reward coin for every Aquatic Archeum Supply Crate a player has purchased. Each reward coin may be redeemed in Mirage Isle for one of the following Supply Crates, Chests or Gift boxes:
• Archeum Supply Crate
• Hallowtide Giftpack
• Striped Archeum Supply Crate
• Flashy Racing Kit
• Mirrorshine Racing Kit
• Classic Racing Kit
• Winter Maiden’s Gift
• Rudolph Archeum Supply Crate
• Friendly Flyer Treasure Chest
• Ursamancer’s Archeum Supply Crate
• Service Staff’s Gift Box
• Valentine’s Gift
• Aquatic Archeum Supply Crate
• Eastern Legacy Chest
• Yata Pirate’s Treasure Chest
• Limited Edition: Housewarming Gifts
As an example: if you purchased 30 Aquatic Archeum Supply Crates you will receive 30 reward coins at the introduction of 1.7A to exchange as you see fit. All past boxes obtained through the reward coin exchange program will bind on pick-up with high value contents also being bind on pick-up (costumes, mounts, etc) regardless of how they were issued previously.
Thank you for your continued support and we hope you enjoy your new items.
Trion zu Entschuldigung (Quelle)
I’d like to be transparent about what’s happening with our recent win-back program to encourage returning players and what we’re doing for our active ArcheAge community.
It’s our job to continually evaluate what we can do to stimulate the health of ArcheAge. Part of this process is to bring new folks into the game and also find ways to re-engage players who contributed to the game in the past and may be interested in playing again. We’ve seen success with folks coming back to the game with the release of Secrets of Ayanad and wanted to reinforce this trend.
One piece of this plan was to issue a targeted, limited time giveaway to encourage inactive players to try the game again. I’m sure you’ve seen other companies do this before as it’s a common strategy. You may have received a similar email in the past offering game time, items and even things like level advancement to bring you back into the fold.
More people playing ArcheAge is a benefit to everyone and from what we’ve seen most people are accepting of win-back promotions. The important part is to make sure the giveaway is compelling enough to give recipients a reason to come back without it being perceived as too generous to the point that it offends existing, active players.
Plain and simple, we missed the mark and overestimated. Instead of moving through the right approval paths the folks involved in this promotion drew assumptions about what would and wouldn’t be acceptable to include. Some of our reasoning for including items like the dolphin or glider skins are that they’re largely cosmetic with limited actual game functionality. The bottom line is we ran forward at full speed with the best intentions and the packages were just plain too generous. We’ve corrected this process internally and have measures in place now to identify and review appropriate rewards.
We need to ensure our existing loyal patrons and players never feel slighted when we implement programs like this. It’s important for us to treat our community fairly and to do this we are designing a giveaway for all active ArcheAge players. We will have more details tomorrow after internal discussions occur around development of the program.